Who can use this site?

This site is for the free supply of imagery of the Lake District, Cumbria for tourism promotional use only. Users will be given access to use the site providing they meet one of the criteria below. Registration can take up to 24 hours and you will be contacted by email once your registration has been approved.

For any non-tourism use, please visit one of the following websites

User Type Example List
Cumbria Tourism employees Any user who registers with a name@cumbriatourism.org email
Cumbria Tourism suppliers Any one company producing print/design/productions/websites directly for Cumbria Tourism employees. You will be required to give the project title and your contact name at Cumbria Tourism.
Cumbria Tourism members Tourism and non-tourism companies in membership of Cumbria Tourism.
Cumbria Tourism's Strategic Partners All National tourist boards VisitScotland
Visit Wales
Northern Ireland Tourist Board
Visit London
Visit Guernsey
Jersey Tourism
Isle of Man Tourism
All Local Tourist Boards East Midlands Tourism
Visit Cornwall
East of England Tourism
Visit Chester & Cheshire
Lancashire & Blackpool TB
Marketing Manchester
The Mersey Partnership
One NorthEast
Tourism South East
South West Tourism
Tourism West Midlands
Yorkshire Tourist Board
England?s North Country
All Regional Development Agencies Advantage West Midlands
East of England Development Agency
East Midlands Development Agency
London Development Agency
North West Development Agency
One North East
SE England Development Ag.
SW England Regional Development Agency
Yorkshire Forward
Any UK local government council tourism unit/agency Cumbria County Council and sub regional offices i.e. South Lakeland District Council, Carlisle City Council, etc
English Heritage
Natural England
Hadrian's Wall Heritage Ltd
All British Council offices Both in the UK and overseas
Foreign and Commonwealth Offices Both in the UK and overseas
Travel Trade Resource You will be given access to an archive of images which may be used for all your UK tours and promotions at no charge. For a wider selection, at competitive rates, please visit www.britainonview.com
Travel Trade companies Tour operators
Travel agents
Train companies
Public transport companies
Conference centres
Educational bodies

If your user group is not represented above and you would like access for tourism related non-commercial purposes only, please register on the site. This will be approved if appropriate.

Press & Media

Who is eligible to use the free press gallery?
National and international media are invited to access a press gallery of images. Cumbria Tourism is dedicated to supplying images to press for use in features highlighting the Cumbria Tourism as a leading destination in England. Press writing articles on non-travel/tourism subjects that feature the UK are not eligible.


  • National newspapers
  • Regional newspapers
  • Local newspapers
  • Consumer magazines
  • Travel magazines
  • Trade magazines
  • Specialist magazines


  • Radio
  • TV


  • National newspaper websites
  • Regional newspaper websites
  • Local newspaper websites
  • Portals and lifestyle websites - travel and non-travel
  • Blogs - travel and lifestyle
  • Online travel trades

News - any general news article mentioning Cumbria Tourism and/or the Lake District, Cumbria.
Editorial - opinion pieces, written by journalists, e.g. editor's opinion.
Feature - (Including all travel pieces) features on Britain or Cumbria as a tourist destination, case studies of particular places and/or dedicated promotional campaigns.
Letter - article written by a reader to a publication relating to holidaying in the Lake District Cumbria.
By-lined article - any article written by a Cumbria Tourism spokesperson.
Other - any other article type which doesn't fall into one of the above categories.